Graphic Design refers to a number of artistic and professional disciplines that focus on visual communication and presentation. Various methods are used to create and combine symbols, images and/or words to create a visual representation of ideas and messages. A graphic designer may use typography, visual arts and page layout techniques to produce the final result. Graphic design often refers to both the process (designing) by which the communication is created and the products (designs) which are generated.
Most uses of graphic design include magazines, advertisements and product packaging. For example, a product package might include a logo or other artwork, organized text and pure design elements such as shapes and color that unify the piece. Composition is the most important features of graphic design, especially when using pre-existing materials or diverse elements.
Before any graphic elements may be applied to a design, the graphic elements must be originated by means of visual art skills. These graphics are often (but not always) developed by a graphic designer. Visual arts include works which are primarily visual in nature using anything from traditional media, to photography or computer generated art.
Graphic Design is the discipline of using images, typography and creativity to produce strong and concise visuals. We pride ourselves on using a variety of approaches and techniques in assisting with your creative initiatives.